Persona + Skills Pack

A director of marketing for your AI coding assistant.

Director of Marketing for Claude Code, Cursor, Windsurf

A senior director-of-marketing persona plus five Anthropic Agent Skills that produce paste-ready deliverables. Brand voice that compounds. Positioning depth from Dunford, Revella, and Christensen. GTM briefs with kill criteria.

Get Marketer Persona + Skills Pack — $29 one-timeSee pricing

Works with Claude Code natively. Cursor, Windsurf, Codex CLI, GitHub Copilot, Cline, Continue.dev, Zed, Amazon Q through CxMS Pro AI’s MCP bridge.

Sound familiar?

Monday, 9:12 AM. You open a new chat. You paste your brand voice primer for the eighth morning in a row: the tone adjectives, the banned words, how you write for LinkedIn versus a transactional email, which superlatives make your CMO wince. Forty-five minutes in, the AI finally sounds like your brand. You ship the email. Friday, a new chat. Every correction gone.

You write a GTM brief for the launch. The template you found is a wish list: positioning, channels, KPIs. No kill criteria. No baseline metrics. No honest assessment of what happened on the last launch. You ship it anyway because it is Friday.

Three months later the retrospective says “we learned a lot” and the same thing happens the next quarter.

What this is (and what it is not)

The Marketer Persona + Skills Pack is a zip of Anthropic Agent Skills (SKILL.md files with frontmatter). It is not a Jasper alternative for bulk ad variant generation. It is not a CMS integration. It is not a team-seat SaaS product.

Loaded into Claude Code’s skills directory, it is a senior director-of-marketing voice plus five production skills: Brand Voice Rewriter, GTM Brief, Messaging Framework, Campaign Retro, Content Brief. Loaded into CxMS Pro AI, the persona becomes memory-aware. Voice corrections stick. Approved positioning language persists. The audience definition you argued over for three weeks stays canonical.

What you get

Stop pasting your brand voice primer every morning

The Brand Voice Rewriter takes any draft and returns three rewrites with before-and-after deltas showing exactly what changed and why. With CxMS Pro AI, every correction propagates forever. Week 1 your AI sounds like a competent copywriter. Month 3 it sounds like YOUR copywriter.

Turn 'we need to launch something' into a real GTM plan

The GTM Brief produces a two-page go-to-market brief: positioning, audience, messaging pillars, channel plan, timeline, KPIs, budget allocation, risks, and kill criteria. The kill criteria are non-negotiable. A launch plan without a kill condition is hope, not a plan.

Ship a messaging house that gates every page, ad, and email

The Messaging Framework combines April Dunford positioning, Adele Revella's 5 Rings of Buying Insight, and Clayton Christensen's Jobs-to-be-Done into one artifact. Refreshes when new customer research lands instead of rotting in a Google Doc.

Run the retro that produces a decision

The Campaign Retro is blameless by design. System-level causes, never individuals. With CxMS Pro AI, it surfaces similar prior campaigns so you catch repeat patterns: 'this is the second campaign with the same root cause.'

Brief freelancers once instead of three revisions later

The Content Brief produces an SEO brief or creative brief with target keyword and search intent, competitive SERP analysis, recommended structure, brand voice notes, prohibited claims, specific CTA, and success metrics.

Depth without a subscription

One coherent system curated from Dunford, Ogilvy, Christensen, Schwartz's 5 Awareness Levels, Cialdini's 6 Principles, and the Heath Brothers' SUCCESs model.

Works with your tools

Works natively with Claude Code. Unzip into ~/.claude/skills/opencxms-persona-marketer/ and Claude Code picks it up on next launch.

Works with Cursor, Windsurf, Codex CLI, GitHub Copilot, Cline, Continue.dev, Zed, and Amazon Q Developer through CxMS Pro AI’s MCP bridge.

Standalone: the pack drops in and runs today. No memory engine required.

With CxMS Pro AI: brand voice corrections stick. Approved positioning persists. Audience definitions persist. Forbidden words list persists. The voice gets sharper every session, not wiped.

Claude Code
Cursor
Windsurf
Codex CLI
GitHub Copilot
Cline
Continue.dev
Zed

Who this is for

  • ✓Mia, solo marketer at a Series A SaaS. Wearing five hats. Her AI sounds like a different company every session and she has stopped pasting the voice primer at all.
  • ✓Derek, VP of growth. Writing a GTM brief for next quarter's launch. Needs kill criteria, baseline metrics, and a real read on what went wrong last launch.
  • ✓Amira, head of content. Briefing three freelance writers. Wants briefs specific enough that revisions cost hours, not weeks.
  • ✓Jordan, marketing ops lead. Running quarterly retros. Tired of the same problems appearing every cycle because nobody documented the pattern.
  • ✓Founders doing their own marketing who need strategic frameworks, not tactical checklists.

Pricing

Marketer Persona + Skills Pack
$29 one-time

Single-seat perpetual license

7-day money back guarantee. No questions asked.

Get on Gumroad
Want persistent brand voice memory too? Add CxMS Pro for $49 one-time, or grab the Complete Bundle at $199.

FAQ

Does the Marketer Persona + Skills Pack require CxMS Pro AI?
No. The pack is Anthropic Agent Skills. Drop it into Claude Code's skills directory and it works. CxMS Pro AI is the persistent-memory upgrade that makes the voice calibration stick.
How does this compare to Jasper or Copy.ai?
Jasper is $39 to $69 per month. Its Brand Voice caps at 3,000 characters and 2 voices on Pro, and corrections do not persist across sessions. Copy.ai is subscription-priced with weaker voice fidelity, good for bulk ad variants. This pack is $29 one-time. Voice is memory-backed when paired with CxMS Pro AI (no character cap). Different tool for a different job.
Does it work for B2B and B2C?
Yes. The persona and skills are audience-agnostic. The Brand Voice Rewriter adapts to whatever voice you define. GTM Brief, Content Brief, and Messaging Framework are structural templates that work across B2B SaaS, B2C consumer, and vertical marketing.
Can the Brand Voice Rewriter match a specific tone?
Yes. Provide a voice-calibration document (examples of approved copy, forbidden words, rhythm rules) and the skill rewrites to match. With CxMS Pro AI, the voice profile persists across sessions.
Will the drafts or customer research I paste leave my machine?
No. The pack is local files. Your AI tool's model calls are whatever you configured them to be. Nothing in the pack phones home.
What's the refund policy?
7-day money back guarantee. No questions asked. Packs are static files with no license check, so there is no deactivation step.

Stop re-teaching your AI every morning.

One purchase. Perpetual license. Seven-day money-back guarantee.

Get the Marketer Pack on Gumroad

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